L’Oréal Professionnel proudly presents the AirLight Pro, developed in collaboration with Chinese tech startup Zuvi. This is the first professional hairdryer powered by infrared light technology, ensuring faster drying, lower energy consumption, and no heat damage.
L’Oréal Professionnel, together with Zuvi, introduces its first professional hairdryer designed for all hair types. Infrared light heat has been proven to work faster and more efficiently than traditional convection-based drying. The AirLight Pro harnesses this innovative technology to speed up drying time. Unlike conventional hairdryers, the AirLight Pro combines heat with advanced infrared light technology. By targeting water molecules directly, less energy is lost in the air, and the hair is exposed to heat for a shorter duration. This innovative process helps reduce energy consumption, minimizing environmental impact. The AirLight Pro dries hair without stripping moisture, preserving hair quality for all hair types and ensuring a healthier finish.
The AirLight Pro Experience
Professional Design for Long-Lasting Performance
Developed in collaboration with hair professionals, the powerful yet quiet motor is equipped with 6 tungsten-halogen lamps, tested for up to 10 years of professional use.
A Fully Personalized & Connected Experience
Select from pre-programmed professional settings tailored for different hair types, or customize your signature styling preferences via the AirLight Pro app or directly on the device.
The Science of Infrared Light
Infrared light is a natural energy source, part of the sun’s light spectrum. It delivers powerful yet safe heat that travels faster than traditional heat sources. Unlike standard hairdryers that rely on heating coils to warm the surrounding air, infrared light directly targets water molecules, replicating natural evaporation at a higher speed while reducing heat exposure on the hair.
“As the historic brand leader and trusted partner of hair professionals since 1909, L’Oréal Professionnel has always revolutionized the industry with groundbreaking innovations. Powered by infrared light, the AirLight Pro offers professional performance for all hair types while significantly lowering energy consumption. The ultimate new tool for all hairstylists!”
Anne Machet, International General Manager, L’Oréal Professionnel
