The brand Adoré was born in March 2024, guided by the vision of Aurélie Casteels: to give everyone the chance to have a healthy glow all year round, without having to go on holiday. Inspired by the joy of feeling prettier with a sun-kissed tone and by a growing desire to protect the skin from the harmful effects of the sun, Aurélie imagined an innovative, healthy and natural alternative to traditional tanning products.
She had always dreamed of creating something that reflected her values. Thanks to the opportunities she chose to seize, Aurélie launched herself into this adventure with passion. For her, creating Adoré felt natural: combining well-being, beauty and skin protection, while offering everyone a way to feel radiant all year long. In a context where skin cancer is one of the most common types of cancer among young adults, Adoré introduces an innovative product: a natural tanning water. Unlike conventional self-tanners, often made with DHA or erythrulose, this unique solution is composed of 99% natural ingredients and offers an instant glow, while respecting both skin health and beauty.
Tanning water or self-tanner? the revealed difference
Although the terms “tanning water” and “self-tanner” are often used interchangeably, there are important differences between the two. Tanning water is an instant bronzing product that delivers a natural and luminous tan without waiting hours or dealing with common issues like streaks, orange tones, hard lines or clogged pores. The effect is immediate and leaves the skin evenly tanned. Self-tanner, on the other hand, develops gradually over four to six hours and usually lasts for several days. While it offers a longer-lasting result, it may cause visible streaks, persistent smells or uneven fading over time. In many cases, its formula is also less natural and skin-friendly. Tanning water is designed for daily use or special occasions and can be easily removed during cleansing, offering an unmatched flexibility. Its formula is enriched with hydrating actives that nourish the skin while giving it a healthy glow.
Instant tan
Unlike self-tanners, the effect of Adoré’s tanning water is visible right after application. The skin gets a golden, natural tone without any marks or irregularities.
Protection and nutrition
Formulated with 99% natural ingredients, this tanning water is gentle and suitable even for sensitive skin. It nourishes while delivering a luminous tan without being harsh. Thanks to its quality ingredients such as damask rose for its soothing and anti-aging properties, hyaluronic acid for deep hydration, blueberry extract for its antioxidant power, witch hazel to calm redness and aloe vera for its protective and hydrating benefits, the tanning water cares for your skin while enhancing it.
Easy to use
The texture is fluid and lightweight, like water, allowing quick and even application. It is also designed to dry quickly without leaving a greasy or sticky film.
No transfer
This tanning water leaves no residue on clothes or sheets, guaranteeing a spotless and clean bronze effect without any unwanted marks.
Apply the tanning water, the perfect method
Apply the tanning water on your ears, down to your neck and décolleté, and don’t forget your hands. For even better results, exfoliate your face at least once a week. If your skin is dry or acne-prone, rehydrate it after application. Wash your hands immediately if you applied the product using a cotton pad.
