Acqua di Parma announces the opening of Casa Acqua di Parma, its new European flagship store in the heart of Paris, at 205 rue Saint-Honoré. This new space, designed by Dorothée Meilichzon, follows the pop-up store in Saint-Tropez.
Inspired by Italian elegance and enriched with a Parisian touch, the boutique brings the House’s signature style to life: iconic arches, sculpted citrus motifs, the distinctive yellow color in a high-gloss lacquer finish, and accents in wood and stainless steel. The interior features artisanal materials, such as hand-crafted terracotta tiles and wooden columns that reference the iconic Colonia bottle.
The space is divided into two zones. The front part of the store is dedicated to discovering the collections – perfumes, body care, and candles – presented on custom-made furniture, including a perfume bar and a candle bar that highlight the House’s fragrant heritage. The rear part of the boutique is intended for personalized advice and emphasizes the brand’s iconic lines.
A separate area, called Parlapiano, is designed as a tranquil zone for reflection. Here, Acqua di Parma’s Artigianato Artistico is showcased, along with works by emerging artists and designers who share the House’s values.
The boutique is also equipped to offer personalized services, including product customization.
