Francis Kurkdjian, the visionary behind Dior’s perfumes, unveils a poetic journey where each fragrance is a love letter written in scent. Blending the legacy of Christian Dior with a modern touch, this collection is an ode to the art of perfumery, merging the elegance of couture with the evocative power of scent. It’s a symphony that plays on emotions, memories, and the timeless beauty of the Dior spirit.
The deep connection between Christian Dior and perfume has been at the heart of the House since its very beginning. This revolutionary spirit carries on Dior’s legacy, creating a harmonious blend of tradition and daring innovation, just as Christian Dior envisioned. Every fragrance I create for La Collection Privée dives into the history of the House, capturing its imagination, values, and the distinct aesthetic codes of its heritage, reinterpreted for today. This rich, diverse world invites limitless creative exploration, allowing me to draw inspiration from my own identity and emotions.
The first step in crafting a scent for La Collection Privée is to define its essence and build its olfactory structure like the framework of a garment. The next challenge is working with the raw materials, similar to how a couturier shapes fabric. I must master the ingredients to bring the fragrance to life, just as a designer molds fabric into a perfect creation.
Through this meticulous process, olfactory stories full of contrasts unfold, capturing the essence of the House. I share many traits with Christian Dior—his love for nature and flowers, a boundless curiosity, a passion for life’s pleasures, and a touch of superstition. These qualities are woven into the very spirit of Dior’s creations now more than ever. These shared passions form the foundation of my journey with Dior, especially in my work for La Collection Privée, where each scent honors the soul of the House. Christian Dior dreamed of both dresses and fragrances, embodying the spirit of a couturier-perfumer and a perfumer-couturier.
La Collection Privée is a tribute to this remarkable and distinctive olfactory universe.
The public has little idea of the care and worry which goes into the search for a new perfume, which they see simply in a little packet. It is such an absorbing occupation that today I feel myself as much a parfumier as a couturier.
– Christian Dior
New Look Bottles
The Dior spirit stems from the essential, visionary dialogue between couture and perfume. Building on this legacy, La Collection Privée Christian Dior now features bottles adorned with iconic Dior couture motifs. These designs do more than elevate the noble and bold fragrances—they pay tribute to the unique spirit of the couturier-perfumer, who first united silhouette and scent in a seamless harmony.
The bottles have been reimagined with a sleek, minimalist aesthetic, offering a sophisticated new look. Each bottle can be personalized with the House’s signature motifs, showcasing unparalleled luxury and craftsmanship. The fragrances are further enhanced by exquisite trunks, meticulously crafted in the Dior couture ateliers, taking the concept of luxury to new heights.
Iconic Bottles, New Couture Allure
Since their debut in 2004, the iconic bottles of La Collection Privée have set a standard for minimalist elegance with their cylindrical lines, crystal-clear glass, and the signature black lacquer cap featuring iconic grooves.
Today, the design has evolved with refined, sophisticated touches: a weightier label that feels like fabric, the CD logo elegantly engraved on the base, and new, richer shades for the fragrances themselves. These luxurious bottles are now available in updated sizes—50ml, 100ml, and 200ml—combining timeless style with a fresh, couture allure.
Couture Lids
La Collection Privée bottles are now adorned with five signature Dior patterns, each adding a touch of couture heritage to the fragrance experience.
The iconic Toile de Jouy pattern, originally featured on the walls of the “Colifichet” boutique designed by Christian Dior in 1947, makes a striking return in a palette of five distinct colors. The timeless Houndstooth check, a staple of the early Haute Couture collections, is reimagined in a sophisticated blue.
The classic Mitzah leopard print, named after Dior’s muse known for her signature scarf, brings a bold, animalistic flair to the design. The beloved Cannage motif appears in a variety of styles, from blue canvas to luxurious matte black, powder pink, and cherry red leather, showcasing Dior’s commitment to elegance and craftsmanship. The essential Oblique logo, a hallmark of the House, is now available in both canvas and leather, embodying a blend of modernity and tradition. Finally, the Plan de Paris print, a contemporary icon designed by Maria Grazia Chiuri, the artistic director of Dior’s women’s collections, joins the range, adding a fresh, urban touch to this couture collection.
Fifteen of Dior’s most iconic prints and design elements come together to crown the fragrances of La Collection Privée, turning each bottle into a statement of high couture. This stylish showcase, designed for both men and women, brings the understated elegance of the collection’s classic bottles to life with a vibrant Dior color palette. Whether mixed and matched or featuring a single iconic pattern, these couture lids transform the bottles into coveted design pieces that embody the full spirit of Dior. These exquisite lids are available for both the 100ml and 200ml eau de parfum bottles, as well as the La Collection Privée Esprits de Parfum range, blending adaptability with timeless allure.
Extraordinary Trunks
La Collection Privée takes gifting to new heights with the introduction of extraordinary trunks, designed to cradle its exquisite perfumes in true couture style. Crafted in the Dior studios, these trunks feature the House’s most iconic motifs and undergo an intricate, fourteen-step process to achieve perfection.
From cutting and attaching the fabrics to adapting the patterns, assembling leather bands, and setting metallic corners, every step reflects Dior’s unparalleled craftsmanship. The lining is carefully applied, and each trunk is finished with a hand-crafted plaque bearing the Christian Dior stamp. These meticulous techniques capture the essence of Dior’s expertise, transforming the trunks into works of art that embody the spirit of the House’s most iconic designs.
Adorned with sophisticated patterns like Dior Oblique, Houndstooth, and Toile de Jouy, the trunks are the epitome of refinement. There are three distinct designs to choose from:
- Les Flaconniers Vanity Trunk: This design can hold either three Esprits de Parfum or, in a slightly larger version, three 100ml bottles.
- Solo Mini Malle: A sleek mini trunk for 200ml bottles, featuring a distinctive vertical rectangular shape with studded details.
- Cylindrical Perfume Cases: Designed to accommodate both 100ml and 200ml bottles, these cases come with a handle, zip, and luxurious finishing touches, making them perfect couture accessories.
These extraordinary trunks celebrate the elegance and iconic design codes of Dior, offering a sophisticated and luxurious way to present La Collection Privée scents.
New Bottle Formats And Couture Accessories
La Collection Privée Christian Dior expands its offering with a range of sophisticated new formats and accessories:
Bottle Formats
- Available in 50ml (exclusively on Dior.com), 100ml, and 200ml sizes.
Couture Lids
Adorned with iconic Dior patterns, including:
- Toile de Jouy
- Houndstooth
- Cannage
- Dior Oblique
- Mitzah
- Plan de Paris
Extraordinary Trunks
Three unique trunk models bring Dior’s craftsmanship to the forefront:
Vanity Trunk:
- Available in Toile de Jouy or Houndstooth for three Esprits de Parfum.
- Offered in Cannage or Dior Oblique for three 100ml bottles.
Perfume Cases:
- Dior Oblique or Cannage for a single 100ml bottle.
- Toile de Jouy or Houndstooth for a single 200ml bottle.
Mini Trunk:
- Available in Dior Oblique or Toile de Jouy patterns in 200ml bottle.
These new formats and couture accessories highlight the luxurious details and timeless elegance of Dior, offering an elevated experience for every fragrance lover.
