Shiseido Ultimune has received more than 331 beauty awards worldwide since launching in 2014. Lisa as the newest global representative of Shiseido’s Ultimune franchise will probably add to that.
Why Lisa, why now?
Shiseido links Lisa’s “relentless drive to grow and evolve” with the brand’s core values, describing her as a natural embodiment of “beauty that radiates from within.” In her statement, Lisa says she has long been a Shideido fan and appreciates Ultimune’s focus on “strengthening the skin and supporting it over time, rather than fighting age.”
The campaign: “Fast. Slow. Free.”
The “Fast. Slow. Free.” campaign begins in February 2026 on Shiseido’s official global Instagram and TikTok, and will be released as a three-part film series featuring LISA sharing her skincare journey and passions. The concept is defined as Fast (immediate results you can see and feel), Slow (clinically proven to slow the cycle of skin aging), and Free (“Freedom From Age,” a philosophy of timeless beauty).
The science behind the icon
Shiseido frames Ultimune Power Infusing Serum as the result of more than 30 years of research into skin’s innate strength and says it targets the “root cause of skin aging,” described here as dryness leading to fine lines and wrinkles. The serum is formulated with Power Fermented Camellia+ and is positioned as delivering fast results and long-term improvement, including claims such as “plump and glowing skin in just 3 days” (based on clinical/consumer testing).
