For a hundred years, Shalimar has captured the imagination. As Guerlain marks this remarkable anniversary, the house reflects on the fragrance’s rich history and the women who helped shape its iconic status.
Shalimar, a masterpiece of modern perfumery, is both an icon and a symbol etched into our collective memory. It is a fragrance of eternal magic, passed down from generation to generation—a legend brought to life on the skin of those who wear it.
Since its creation in 1925, Shalimar owes its extraordinary journey to all the women who have chosen it, loved it, and worn it. Women who have colored their lives with its scent and blended it with their own personalities. Because Shalimar owes its success solely to the women who have remained loyal to it, Guerlain pays tribute to them in a new campaign marking the fragrance’s 100th anniversary and the launch of Shalimar L’Essence. This campaign is a true declaration of love to a resolutely modern scent that transcends cultures and eras—and to all the women who wear it. In a joyful ode to expressions of femininity, this film presents women of all ages alongside Natalia Vodianova, the eternal icon of Shalimar. To the hypnotic rhythm of the word “Shalimar,” the film affirms the universal, timeless allure of these mysterious three syllables that have become so familiar to women around the world.
